Collaborations between automotive Marquees and the Super Yacht industry are turning heads
WRS Tech is an independent Marine and Shipbuilding recruitment consultancy. WRS Tech has had the privilege on working with some of the world’s top design consultancies and shipbuilders (as well as the world’s leading Ship & Yacht Management companies).
It has been noted by WRS Tech’s consultants that ambitious plans and collaborations between automotive Marquees and the Super Yacht industry are turning heads at boat shows around the world. In amongst the regular Sunseekers, Princess and Ferretti, some new names are coming into town. Porsche, Aston Martin, Mercedes Benz are putting their badges on some interesting new boats and yachts.
It seems like they are keen on the smaller day boat or superyacht tenders market (as the car makers fit into the “toy” bracket perfectly and their brands do not often stand up to the high end luxury of established Superyacht brands). Either way, these are not concepts. You can see, feel, view and get on board these sleek new entrants. As you'd expect, no big brand would put their name on something that hadn't been carefully considered, received the necessary internal quality approvals, not to mention legal, commercial and executive signoffs. The result is an exciting new dynamic to the choice of customers.
Some of the best and most exciting are:
- BUGATTI NINIETTE 66 Inspired by the amazing Bugatti Chiron, the outcome of this powerful alchemy between Palmer Johnson and Bugatti is the Limited Edition Niniette.
- Mercades Benz ARROW460-Granturismo Working in collaboration with Mercedes-Benz Style and some of the world’s foremost marine architects and suppliers, the first ARROW460-Granturismo introduces a completely new way of looking at, and living with, a 14m motor yacht.
- Porsche GTT 115 – Designed by Studio F A Porsche built by Dynamiq is a 35meter yacht whose key features include a vertical prow and a superyacht spa pool on the upper deck, which is situated just forward of the shaded al fresco dining area.
- Lamborghini - The Lamborghini Yacht The Lamborghini Yacht by Mauro Lecchi begs the question– why should Lamborghini owners only have their fun on the pavement. The Lamborghini form guide, particularly the new Reventon, has been studied by the Italian designer Mauro Lecchi who has surpassed himself with this stunning Lamborghini concept yacht. It's 15m long, 4m wide and 3.8m high, and to keep the boat fast it would be constructed in kevlar or carbon fibre.
- Aston Martin – AM37 – The new AM37 powerboats are the very definition of understated elegance and reflect the Aston Martin DNA in every way possible. Their timeless style will be instantly recognisable to fans of the Aston Martin brand
- Rolls Royce AeroBoat - A quintessential British brand, Aeroboat draws inspiration from the design of iconic British aircraft over the past 100 years, all of which harnessed Rolls-Royce power. Lots of the styling has been copied by the recent Rolls Royce Sweptail.
- Fiat 500 Riva Edition – In complete opposite to the rest of the submissions in this article the new special edition Fiat 500 Riva brings you the irreverent Italian icon with all the sophisticated details of the Aquariva super yacht.
WRS Tech’s high profile clients are heavily involved in this expanding part of the Yacht industry whether as designers, shipyards, subcontractors, OEM, technical mangers and those lucky enough to play with these toys in the Med and Caribbean. WRS Tech exclusively recruit to the marine industries highest skilled professionals to join teams around the world. The successful candidates that WRS Tech’s skilled consultants work with will have an opportunity to work at the highest end of their trade and showcase their talent.
For more information on what WRS Tech can do to bring talent to your company or project please follow the link to our client page and register a vacancy alternatively if you are looking to further your career in the marine and shipping industry please follow the link to our candidate page.
